Brand Manager + Social Media Director, Dreamville Fest 2025

I spearheaded digital content strategy and execution, leading to 75M+ campaign impressions over a 6-month period. Placing more emphasis on pre-festival content as well as during-fest video content, I produced, executive produced, and led this year’s on-site social media team. These efforts ensured cohesive storytelling across platforms and took performance to new heights.v